Top 10 Things to Do with Seasonal Downtime for Asphalt and Lawn Care Pros (and Other Seasonal Businesses)
Optimize your company’s winter downtime so your business can prosper when the next season comes around. Get set up for success now!
Posted by
Judson Burdon
on December 20

Asphalt maintenance, lawn care, and other hands-on seasonal trades run with the weather. When it is busy, the work does not stop. When the cold hits, the calendar thins out.
Downtime does not have to be idle time. Use the slower stretch to strengthen systems, upskill your crew, and set up next season before it starts.
Below are ten practical moves that make the off-season work for you.
1. Dig into Lead Generation
The slow season is the right time to build a pipeline. Call past customers, follow up on old quotes, and launch a small referral push with a simple incentive.
Quick Win: add a clear lead capture form on your site and offer a free estimate or early-booking discount for spring jobs
2. Tune Up Your Marketing
When you are knee-deep in jobs, marketing slips. Use this window to update project galleries, clean up social profiles, and draft short email check-ins for past clients. You want to be top of mind when driveways crack and lawns need attention.
Pro Tip: post before-and-after photos from last season with one sentence on what you fixed and how long it took.
3. Train Your Team to Be Better
Keep skills sharp and morale high. Rotate responsibilities, run a short workshop, or bring in a guest trainer for a half day. Fresh ideas prevent burnout and improve quality when the rush returns.
4. Give Your Equipment Some Love
Your machines earned a full once-over. Sharpen blades, clean sealcoat tanks, change fluids, and grease every fitting. A few hours now beats a mid-season failure and an expensive rush repair.
Reminder: document what you did and the next service date so nothing gets missed.
5. Reconnect with Past Clients
Simple outreach goes a long way. Send a thank-you note, a short holiday message, or an early-bird offer. Personalize when you can: “We repaired the cracked apron at your shop last May. Want us to inspect it before spring?” Try these ideas from our customer appreciation templates
6. Plan for the Next Season
Use quiet weeks to plan. Will you expand your service area, add crack sealing, or focus on commercial accounts? Set revenue targets and work backward into quarterly and weekly actions with this revenue roadmap.
Break big goals into small tasks with owners and dates so progress is easy to track.
7. Review Your Pricing and Contracts
Costs move. Make sure your numbers move with them. Update rates to reflect materials, labor, and fuel. Tighten scope, payment terms, and change-order language. Our job cost calculators help you price with margin and avoid surprises.
8. Boost Your Online Presence via Social Apps
Future customers start online. Refresh key pages, add city-specific service pages, and publish helpful posts that answer common questions. Short project videos also work well.
Local SEO tip: weave in location phrases like “asphalt maintenance in [your city]” or “lawn care services in [your area]” in titles, headers, and meta descriptions..
9. Network with Other Professionals
Meet contractors in adjacent trades, join a local group, or jump into an industry forum. Partnerships form in the off-season and turn into referrals later. Landscapers and asphalt crews can team up on property refresh projects and win bigger bids together.
10. Give Back to the Community
Offer a little time or material to a community project, sponsor a local event, or create a small discount for non-profits. It is good for the town and good for your reputation.
Conclusion: Downtime is Opportunity Time
Slow months are not a pause, they are preparation. Lead generation, training, planning, pricing, marketing, and community work all pay off when the phones start ringing again. Use this season to get organized, keep relationships warm, and enter spring with momentum.
Make your downtime count now and you will feel the difference on day one of the busy season.