20 Holiday Message Templates for Customer Appreciation

Your business is built on client relationships, hard work, and sweat. Whether you lay asphalt, repair HVAC systems, maintain lawns, or remodel homes, your customers are the foundation of your business success. And what better way to reinforce that foundation than by showing extra customer appreciation during the holidays?

Sending holiday messages is a nice gesture but also a smart business move. A simple note of thanks can strengthen customer loyalty, keep you at the top of their mind for future projects, and inspire referrals. So, as the season rolls around, take a few minutes to show customer appreciation.

Not sure what to say? Here are 20 customer appreciation messages tailored for contractors and hands-on business owners to help inspire you.

Why Customer Appreciation Is the Gift That Keeps Giving

Imagine getting a personalized holiday card from your favorite coffee shop or contractor. Feels good, right? Now, think about how your customers feel when they hear from you during the stressful holidays.

A simple message can build loyalty, encourage repeat business, and increase referrals because it shows you care. Customers who know you value their support will likely stick with you for future projects.

A little customer appreciation can set you apart in a world of endless options. Showing gratitude humanizes your business, making it more relatable and trustworthy.

So, grab a cup of cocoa with your crew, settle in with a stack of holiday cards, and craft holiday cheer with these message ideas.

20 Holiday Message Templates to Wow Your Customers

1. “Season’s Greetings from all of us at [your business name here]! We’re so grateful for your continued support and wish you a joyous holiday season filled with warmth and cheer.”

2. “As we wrap up another year, we want to say thank you for trusting us. Your support means the world to us, and we feel blessed to have been part of your projects. Thank you, and happy holidays!”

3. “We want to thank you for trusting [business name here] with your [asphalt, HVAC, lawn, home repair, etc.] needs. Your loyalty and continued business mean the world to us. Happy holidays!”

4. “From our crew to your family, we send warm wishes this holiday season. Thanks for letting us be part of your year—we look forward to serving you in the next one!”

5. “This holiday season, we’re grateful for your support. Your trust in us fuels our passion for hard work. Here’s to another year of getting the job done right!”

6. “Happy holidays from all of us at [company name]! Your support makes our work worthwhile, and we’re excited for what’s ahead.”

7. “Wishing you a season filled with joy and cheer and a new year full of fantastic opportunities. Thank you for choosing [company name] for your [service] needs!”

8. “Cheers to a year of hard work and great partnerships. We appreciate your business and look forward to another successful year together. Happy holidays!”

9. “We’d like to take a moment to express our gratitude for your business. Happy holiday, and thank you for trusting us with your projects!”

10. “To our appreciated customers: Your support keeps our wheels turning. Have a fantastic holiday—we can’t wait to work with you again!”

11. “Thank you for letting us be part of your journey this year. Wishing you a happy, prosperous holiday season and new year!”

12. “Happy holidays from all of us at [company name]. Your loyalty inspires us daily, and we’re grateful for the opportunity to serve you.”

13. “Your trust in our hands-on expertise keeps us going strong. Thank you for another great year—happy holidays!”

14. “From big projects to minor repairs, your support means everything to [company name]. Have a wonderful holiday season!”

15. “The holidays are a time for gratitude, and we’re thankful for you! Thanks for being a wonderful customer—happy holidays!”

16. “[Company name] thrives because of customers like you. Thank you for a great year, and happy holidays from all of us!”

17. “Your loyalty is the backbone of our business. Thank you for choosing us, and happy holidays from the whole team!”

18. “We’re raising a toast to you this holiday season! Thanks for being part of our journey—we can’t wait to see what next year brings.”

19. “As the year ends, we want to say thank you for your continued trust and support. You inspire us to be our best! Have a happy, healthy, safe holiday season!”

20. “To our excellent clients: Your trust is our greatest reward. Wishing you a holiday season filled with peace, joy, and love!”

Final Thoughts: Send with Sincerity

No matter which message you choose, the key is sincerity. Personalize your notes whenever possible—mention the client’s name, reference a recent project, or handwrite your message. Make it feel less like a template and more like a heartfelt customer appreciation message. When customers feel appreciated, they’re more likely to remain loyal and recommend your business to others.

Take time this holiday season to spread the cheer, then watch how much goodwill it brings back to your business.