20 Holiday Message Templates for Customer Appreciation

Your work stands on relationships you’ve earned one job at a time. Maybe you paved a driveway in May, swapped a furnace board in August, or trimmed a yard all summer. Those customers kept the lights on. The holidays are a good moment to say thanks without a sales pitch.

A short note does real work. It reminds people who to call next time, it travels by word of mouth, and it shows pride in what you do. Take five minutes, pull a few names, and send a message they can tell came from your crew.

Not sure where to start? Use a line below, then personalize it with a name, a project detail, or the month you worked together.

Why Customer Appreciation Is the Gift That Keeps Giving

Picture getting a handwritten card from a local shop or contractor who knows your name. It lands differently than a generic promo. Your customers feel the same way.

Personal messages build loyalty, spark repeat work, and invite word-of-mouth. They also humanize your business. When people can picture the team behind the trucks, they are more likely to call you back and recommend you to a neighbor.

Pour a coffee with the crew, pull up your customer list, and get a few notes out the door. The return on that time is real.

20 Holiday Message Templates to Wow Your Customers

1. “As the year winds down, thanks for trusting us with your [project]. Wishing you a calm break and a strong start in January.”

2. “As we wrap up the season, we appreciate the chance to work on your [project type]. Thanks for choosing us. Happy holidays.”

3. “Your jobs keep our team moving and proud of the work. From everyone at [Company Name], thanks for the trust and enjoy the season.”

4. “From our shop to your place, warm wishes for a safe, quiet holiday. We’re grateful for the chance to work with you and excited for what’s next.”

5. “From [Company Name], thank you for the confidence in our [service]. We look forward to helping again when you need us.”

6. “Happy holidays from all of us at [company name]! Your support makes our work worthwhile, and we’re excited for what’s ahead.”

7. “Wishing you good health, good company, and a smooth start to the new year. Thanks for choosing [Company Name] for your [service].”

8. “Cheers to a year of solid projects and great partnerships. We value your business and wish you a relaxing holiday.”

9. “Thanks for letting us work on your [driveway, home, facility] this year. Here’s to a bright holiday and an even better year ahead.”

10. “To our valued customers, your support keeps our wheels turning and our team motivated. Happy holidays from all of us.”

11. “It’s been a privilege to serve you. May your holidays be peaceful, and your new year bring steady wins.”

12. “From the crew at [Company Name], thank you for sticking with us. We’re glad we could help with your [service] and wish you a joyful season.”

13. “Your trust in our hands-on work means everything. Thank you for a great year. Enjoy the holidays.”

14. “Big overhaul or quick repair, every call matters to us. Wishing you a restful holiday from all of us at [Company Name].”

15. “This time of year reminds us how lucky we are to work for customers like you. Thank you, and enjoy the break.”

16. “[Company Name] grows because of loyal clients. We appreciate you and wish you a safe, happy holiday season.”

17. “Your repeat business is the backbone of what we do. Thanks for choosing us, and warm holiday wishes from our entire team.”

18. “Raising a cup of cheer to you this season. Thanks for being part of our story. See you in the new year.”

19. “As we close the books on the year, thanks for your steady trust. Wishing you a healthy, quiet holiday.”

20. “To our customers and friends, your support is the best gift we could ask for. Enjoy the season, and thank you from [Company Name].”

Personalization Tips that Take 30 Seconds

• Add a first name and the job location or month: “Thanks again for the June driveway seal in North Ridge.”
• Reference a result: “Glad the crack repair kept water out before winter.”
• Offer a simple next step: “If you need a spring checkup, text us and we’ll hold a spot.”
  

Final Thoughts: Keep It Simple and Sincere

Pick a message, add a line that proves you remember the job, and sign it from a real person on your team. Handwritten cards are great. Short, plain-text emails work too. What matters is that it sounds like you.

A little effort now builds goodwill that lasts long after the decorations come down.