Running an asphalt business means juggling countless details, so it’s easy to drop the ball here and there. But if that’s happening more often than not, you’re in danger of going into the “sloppy zone” reserved for the black-top cowboys. And if that lack of precision leaks into your quote sheets, boy, you’re about to lose some business.
Hey, no one said running an asphalt business would be a cakewalk. While some other types of businesses can wrap up their sale once the product is sold and move on to the next one, asphalt contractors face a different reality. Your work doesn’t end when the sale is made — it's just beginning.
When you're running a small pavement maintenance business, every dollar counts, especially when it comes to advertising. And with a tight budget, you’re gonna need to make every penny work hard for you. That means maximizing the impact of your $1,000 monthly advertising budget is the key to making sure you reach the right people and grow your pavement business to where you want it to be.
