Great work alone won’t close every job. Many strong crews lose bids because their proposals don’t show the same care as their paving.
A sharp proposal builds trust, sets clear expectations, and moves the deal forward. With a simple approach and the right tools, the process is quick and repeatable.
Whether you are new to bidding or seasoned, this guide shows how to present your offer with confidence and close asphalt work consistently.
Prospects judge you before you ever roll a truck. A clean, detailed proposal helps them say yes.
A clear scope, price, and timeline signal reliability. Clients can see exactly what they are buying, which reduces misunderstandings
A standard format keeps key items—scope of work, materials, schedule, and terms—in one place. It proves you run a tight operation and makes comparisons easy for the buyer..
Templates reduce missed line items and bad math. Consistency protects margin and keeps service levels high.
TIP: Following these steps doesn’t just look good to the client — it actually makes your own processes better, improving your business from the inside out. By putting these elements into your proposal process, you can boost your ability to close sales and grow your business consistently.
To close more sales and make more money, using a structured approach like the CLOSER framework can be a game-changer. We adapted Alex Hormozi’s version of the CLOSER Framework to be tailored exactly for asphalt contractors — so before you even start writing your proposal, run through this framework to help you create a thorough and compelling proposal.
Here’s how it works:
Using this framework before and during your proposal presentation covers every aspect of the client’s needs and concerns. This makes your proposal not just a document, but a comprehensive solution personalized to their exact situation.
Creating strong proposals gets easier with the right system. AK DASH’s Proposal Generator Engine streamlines the work so you look sharp and respond fast.
Start from contractor-tested layouts for driveways, private roads, and parking lots. Customize once, reuse often for speed and consistency.
Apply logo, colors, and typography in a few clicks so every document matches your brand—no designer required.
Quote and organize work across several sites in one account. Ideal for portfolios and repeat clients.
Let the system total square footage, rates, and discounts. Use pre-built scopes or tailor your own for accuracy and clarity.
Drop in site photos and scores from your Pavement Assessments. Visuals make issues obvious and help buyers decide faster.
Preview, export to PDF, or send a link from the Proposal Generator. Built-in e-signatures speed approvals and keep everything in one place.
Bottom line: pair a solid framework with tools that remove friction and you shorten the path to “approved.”
Here is a quick workflow to build a clean, persuasive proposal with AK DASH.
Create a free AK DASH account and complete the quick setup.
Enter prospect details via AK DASH Lead Generation so contacts and history flow into the proposal.
Pick the layout that fits the job size and surface type.
Apply your logo and styles for a consistent look.
Pull data from the lead record to avoid retyping.
List tasks, materials, and traffic control. Use a pre-built scope and adjust to fit the site.
Let AK DASH compute footage, line items, and totals—including any discounts.
Include site images and PASER notes from your assessment so the problem and remedy are clear.
Check numbers, dates, and inclusions.
Share as a link or PDF from the Proposal Generator for a clean client experience.
Use the built-in e-signature feature to get contracts signed quickly — seal that deal baby!
Confident closes start with a professional proposal. Clear scopes reduce errors, speed approvals, and lift win rates.
Try the tool that makes it simple: AK DASH Proposal Generator Engine. Build a few proposals and see how fast you can move from site visit to signed work.
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