The more experience you get as an asphalt contractor, the more you realize the quality of your work isn't the only thing that can make or break your business. Even the most skilled contractors can lose out on lucrative jobs if their proposals don't have the same professionalism and precision of their work.
That's where a top-notch proposal comes in. A professional, well-crafted proposal not only showcases your expertise but also builds trust with potential clients, paving the way for successful sales.
Putting together a fancy proposal might seem a bit daunting, but with the right approach and tools, it can actually become a manageable and even enjoyable part of your business process. And at the end of the day, it’s the proposals that get you those bigger jobs, so it makes sense to learn how to do it.
Whether you're a seasoned contractor or just starting out, this guide will give you the knowledge and tools needed to close any asphalt sale with absolute confidence. Let’s go!
Sure, your work speaks volumes, but how do they know that if you’ve never done work for them before? If it’s a new prospect, it’s the professional presentation that seals the deal. Here’s why having a polished, detailed proposal is crucial:
A clear, detailed proposal is like a solid handshake — it shows you're professional, reliable, and transparent. Clients need to know they can trust you with their projects, whether it's a small driveway or a large corporate contract. A well-crafted proposal gives them all the necessary details, leaving no room for misunderstandings.
Using a standardized proposal format helps keep your business organized. It makes sure that all aspects of the job are covered, from the scope of work and material costs to timelines and terms. This level of organization not only helps you stay on track but also outright proves that your business is more professional and competitive.
A professional proposal template minimizes the risk of errors. By having a consistent format, you can make sure that all critical information is included and accurately presented. This seriously reduces the chances of costly mistakes and helps maintain a high standard of service.
TIP: Following these steps doesn’t just look good to the client — it actually makes your own processes better, improving your business from the inside out. By putting these elements into your proposal process, you can boost your ability to close sales and grow your business consistently.
To close more sales and make more money, using a structured approach like the CLOSER framework can be a game-changer. We adapted Alex Hormozi’s version of the CLOSER Framework to be tailored exactly for asphalt contractors — so before you even start writing your proposal, run through this framework to help you create a thorough and compelling proposal.
Here’s how it works:
Using this framework before and during your proposal presentation covers every aspect of the client’s needs and concerns. This makes your proposal not just a document, but a comprehensive solution personalized to their exact situation.
Creating professional proposals might seem like a headache, but with the right tools, it actually becomes a breeze. AK DASH’s Proposal Generator Engine is designed to simplify and speed up the process, making your business look sharp and efficient. Here are some standout features that can help you close asphalt deals:
Ditch the blank page stress! AK DASH offers a range of customizable templates tailored for different project sizes. Whether you’re doing a quick quote for a residential driveway or a detailed proposal for a corporate parking lot, there's a template ready to make your job easier. Your clients will be impressed by the polished presentation and the speed at which you prepared it, demonstrating that you value their time and business.
Make every proposal reflect your company’s style. Easily tweak fonts, colors, and layouts to match your branding. No need for graphic design skills — just a few clicks, and your proposals look professional and unique. Your clients will appreciate the consistency and professionalism of your brand, which builds trust and makes your company stand out.
Have a client with multiple locations? No problem! AK DASH lets you manage multiple properties and contacts within a single account. This saves you time and keeps everything organized, so you can handle complex projects without breaking a sweat. Clients will be impressed by your ability to manage their multiple locations seamlessly, showing that you can handle large and complex projects efficiently.
Forget about manual calculations and potential errors. AK DASH automatically figures out everything from square footage to total price, including any discounts. You can choose from pre-built scopes of work or customize them quickly, making sure every detail is accurate. Your clients will trust the precision and transparency of your cost breakdowns, reinforcing your credibility and reliability.
A picture is worth a thousand words, right? AK DASH lets you upload photos and PASER scores from your Pavement Assessments directly into your proposals. This not only showcases your expertise but also helps clients visualize the project, building trust and clarity. Your clients will value the added visual context, which makes the proposal easier to understand and more convincing.
Once your proposal is ready, sending it is a breeze. Preview, download as a PDF, or email a link directly from the Proposal Generator Engine. Get contracts signed quickly with built-in e-signing, removing the need for separate signature software and speeding up the whole process. Clients will appreciate the convenience and speed of receiving and signing your proposals, making the entire process smooth and hassle-free.
At the end of the day, it's about making it as easy as possible for the client to sign on the dotted line. By using these tools in line with the CLOSER framework, you are giving your prospective client every possible signal that you are organized, professional, and efficient — you almost can't help closing deals!
Now that you understand the importance of a professional proposal and have the tools to create one, let's walk through how to use AK DASH’s Proposal Generator to its fullest potential. This step-by-step guide will help you create a compelling proposal that closes deals effortlessly.
Sign up for a free trial with AK DASH. The setup process is quick and easy, letting you create proposals almost immediately.
Put your prospect's details into the AK DASH Lead Generation feature. This helps keep track of all your leads and makes sure that no potential client falls through the cracks.
Pick a template that best suits the project you're working on. AK DASH offers a range of templates for different project sizes and types, so you can find one that meets your needs perfectly.
Customize the template to reflect your company’s branding. Adjust fonts, colors, and layouts to make sure the proposal looks professional and matches your brand.
Import the client's name and details from the lead generation tool.
Clearly define the scope of work. Use pre-built scopes or customize them to match the specifics of the project. Make sure all tasks, materials, and timelines are detailed accurately.
Let the Proposal Generator handle the calculations. It will automatically figure out everything from square footage to total price, including any discounts. This makes sure you have complete accuracy, all while saving you a bunch of time.
Import photos and PASER Assessments to your proposal from within AK DASH (they’ll already be there automatically from your Pavement Assessment). This visual context helps clients understand the scope and quality of your work, building trust and making your proposal more compelling.
Review the proposal carefully. Make any necessary adjustments to make sure all information is accurate and the proposal looks professional.
Send the proposal to your client with ease. You can preview it, download it as a PDF, or email a link directly from the Proposal Generator Engine.
Use the built-in e-signature feature to get contracts signed quickly — seal that deal baby!
There’s no question — having the confidence to close any sale starts with a professional proposal. A well-crafted proposal showcases your expertise, builds trust with potential clients, and helps you stand out from the competition. It makes the process smoother, reduces costly mistakes, and ultimately leads to more closed deals and higher profits.
So why not try out AK Dash’s Proposal Generator Engine for free? Discover how it can give you the tools to create polished, detailed proposals that win contracts and boost your confidence in closing any sale. Sign up today and see how easy it is to transform your business — you'll be closing more deals and building a successful business that you and your family can be proud of.
You can do it, and we can help.
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